Your About Us page serves to sell your unique story and get buy-in from your visitors. And that, naturally, can lead to more conversions.įirst, remember to be transparent. Often, stories can get visitors more invested in your brand and compel them to keep reading. One of the best ways to make your About page unique is to tell your company’s history. We’re going to follow this with a few tips to help you create a page that makes your business stand out. You should now have a decent idea of what an About Us page should and shouldn’t contain.
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How to Create the Perfect ‘About Us’ Page (4 Tips) You can use your About page to relate to users on a personal level and help them learn about your business. The bottom line is that people want to work with other people, not brands. Consumers often like to know who they’re buying from or working with, so be sure to feature at least some of your team members on your About page. It should make it almost impossible for a potential customer to forget you. If someone’s reading your About page, there’s a good chance they’ve been considering your competitors. The best About Us pages are creative, informative, and interesting. Don’t fall into the trap of simply writing a brief summary of your business and calling it a day.
They’re looking at why they should choose you. If a reader is on your About Us page, there’s a good chance they’re considering using your service or buying your product. Users can see straight through it, so leave it for social media. So when creating an About Us page, you should make sure to: It should offer an up-front and honest portrayal of your company, its story, and your values.
It can contain (but isn’t limited to containing) your brand story, your achievements, and your best testimonials.Īn About page is not a place to push a hard sell or boast about your business.
In short, it’s a page that can inspire people to work with you or buy your products.
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